How to Run Facebook Ads from Scratch - A Step-by-Step Guide

Facebook ads can attract a lot of people to a brand as it is a leading social networking site. Business owners invest in Facebook ads to target the right audience and ensure the proper sale of their brands. There are 2.6 billion active users globally and you can place a Facebook ad in front of them. 


Here you will come to know about the right way to place Facebook ads and get more customers who can improve your sales. 

Step 1:  Create a Facebook Ad Manager account.


The process of making an account on the ad manager is quite easy. First, you have to get access to the ads manager. There is a button named “Go to Ads Manager’ where you can click. Here you can input all information that Facebook demands from you. Confirmation of the information is necessary. Once the account is made, you will have to set the payment method.  Lastly, you can click on save changes. 

After the total setup is done, you can use the Facebook Ads Manager as your dashboard to track your FB ads. 

Step 2:  Create an Ad on Facebook

There are a lot of things you need to consider while creating an ad on Facebook. These change according to the brand and the advertiser. First, you have to set a campaign. For that, you have to access the dashboard and click on a new campaign. 

Secondly, you need to set an objective. Facebook can give you 11 options to choose a specific objective from it. The objectives include engagement, website traffic, research, app installs, video views, store traffic, messages, lead generation, etc. 

Setting the target audience and location of the brand is another crucial thing. There are dedicated platforms on your dashboard from which you can do it. All you have to do is to check the options and choose the right ones according to your brand relevance. 

Step 3: Set Budget and Schedule Facebook ad


Setting the budget for the Facebook ad is the main work for an advertiser. There are different budget packages you can choose from. All you have to do is choose either the daily budget or the lifetime budget. Generally, the daily budget is more applicable for an ad gaining exposure quickly. 

After you have set your budget, you can schedule your Facebook ad according to the necessity. There are a handful of parameters that can help you track your FB ad’s active presence in a given period. 

Step 4:  Ad designing

The FB Ad Manager can be your support system for designing your advertisement. All you need to do is make the design considering your objective. The elements of the ad that you need to keep in mind are characters, image ratio, and resolution. 

If you are a brand owner and have technical knowledge of making the ad, try hiring an ad designer who can provide you with the best ad design according to your budget, Make sure you tell him the main motive for publishing an FB ad. 

Expect the ad designer to charge you according to the number of texts, presence of logo, resolution, and ratio of the images. If your ad contains multiple images, it might cost more than plain text images. 

Mobile responsiveness is another trait that your FB ad must contain. You should ensure that your FB ad gains accessibility to the huge mass of mobile users apart from the people who access Facebook from the desktop. 

Step 5:  Track Matrices


Once the FB ad is fully designed and ready, you can publish it right from the dashboard. There are several matrices from which you can track the performance of your ad. Some of the key matrices are settings, apps, videos, shares, clicks, likes, events website, etc. 

These matrices determine if your FB ad campaign is a success or not. The best you can do is to check the matrices in different levels frequently to see if the reach is going up or down. It fully depends on you to either carry on with the ad campaign after a certain period or stop it and roll up the SEO process. 

Final Words

Running an FB ad might seem to be a complicated process for people who have never done it before. However, with the step-by-step approach and proper planning, one can make an engaging ad and place it on Facebook. 

Apart from general planning, you should always check the details about the pricing of the FB ad. Choosing the right budget can help you save a lot of money and get the exact thing you want from your ad. Once the sales elevate, you can discontinue placing ads and let your website run on the basic SEO executions related to social media marketing.

About Author: Jainish vora is Author at Phoneier. Having experience with 5 years of writing about phones and other gadgets. He loves to explore and write different gadgets from android phones to wearable gadgets.


About Jimmie Luthra

Jimmie Luthra is a Mariner, Tech enthusiast, Blogger and Gadget reviewer. He is fond of technology and is usually found playing with some piece of tech. He is also a Guitarist, Music lover & fitness freak.
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