Zeta Mobile App: Smart Tax Benefits and Digital Payments

The latest venture of Directi, Zeta is an E-Wallet app which is on a mission to make digital payments easy and secure. Unlike regular E-wallet apps, Zeta also proves to be inclusive and valuable for corporations, employees, and merchants in India. Zeta helps users spend, receive, transfer money etc, easily, fast and without any issues. We attended a brief Bloggers meet, organized by Zeta team, where the co-founder of Zeta, Mr.Bhavin Turakhia, who also is the CEO, delivered a quick presentation, explaining the product, features and other details, along with the CTO, Mr.Ramki Gaddipati. Today we'll quickly discuss Zeta and its features.


Zeta is currently present in 11 major cities of India, with over 500 employees working under it. The cities include Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Pune, Kolkata, Nashik, Baroda, Kochi, and Ahmedabad. According to Zeta, the current number of user-base is above 200,000+ and over 600 corporate clients. Zeta is a one-stop solution for your digital payments, using which, you can save taxes (Zeta Optima), pay at 11,00,000+ stores across India, recharge your mobile/data card, transfer money to friends/family, send gift cards, avail merchant offers and much more, quickest and easiest way to carry out digital payments, with or without the Internet.

Zeta Optima

Zeta Optima is a comprehensive employee tax benefits program, fully digitized and can be managed through a single interface. This particular program when used by corporate companies, can help in increasing their employee's take-home salaries by over Rs.80,000 every year, without increasing the company cost. Optima makes it possible for employees to save tax and increase their take home-income. The best thing about this is that it takes a single interface to control all that. The Optime suite includes digitized solutions for meal vouchers, medical reimbursements, fuel and conveyance claims, LTA, communications reimbursements, tax-free gift vouchers, gadget purchase reimbursements and more. 


The company can transfer your meal vouchers, medical reimbursements, claims etc. directly to your Zeta account, which you can redeem afterward. You can go to a restaurant or cafe and pay via Zeta SuperCard or mobile app, Zeta will automatically detect and deduct from meal vouchers, instead of using your wallet money. Same happens when you purchase medicines from a drug store, When paying via Zeta, it will automatically detect the store and deduct money from your medical reimbursements, instead of your wallet. This whole detection & deduction thing happens automatically, you can even upload your bill for reimbursements, and it will automatically reach your employer.


Spotlight offers a customizable one-stop gifting solution that addresses all kinds of gifting requirements for corporations. This section includes.

  • Instagift: A One-time gifting solution.
  • Digi Gift: Best Solution for repeating gift programs.
  • Incentives: Cash grants disbursed and managed digitally. 

All Spotlight grants enjoy wide acceptance in India and can be used via the app as well as physical cards.


Express is a smartphone-based meal ordering and payment solution that is revolutionizing the corporate cafeteria space. Zeta Express is complemented by the Zeta Express Kiosk, which is an automated cashier that eliminates the need of queueing up at cafeterias. A cashless cafeteria solution for workplaces aimed at reducing queues and hassles of cash usage.

Zeta SuperCard, SuperTag & Mobile App

If you ask me what's unique about Zeta, I'll immediately say SuperCard. This card makes Zeta different from others, a SuperCard is a physical plastic card powered by MasterCard with robust anti-fraud security measures, which can be used for paying any merchant that accepts card payments, online or offline. Zeta believes in universal support, so there are no restrictions to affiliated merchants or stores, you can freely use the SuperCard wherever you want, all you need to do is add money to your Zeta E-wallet and start making payments using the SuperCard or Zeta mobile app.


The Super Tag, is a one-tap payment solution that makes payments possible in seconds using near field communication (NFC). Finally the Zeta mobile app can be used for making payments, the app is available for Android, iOS and Windows


About Jimmie Luthra

Jimmie Luthra is a Mariner, Tech enthusiast, Blogger and Gadget reviewer. He is fond of technology and is usually found playing with some piece of tech. He is also a Guitarist, Music lover & fitness freak.
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