Tips to Increase AdSense Income

Adsense is one the best and most used ad serving network in blogosphere but to get the most out of it you must optimize adsense properly so that you can increase adsense income. Previously I've written many articles on Google AdSense and today I back with another Adsense related article and this time I will share some tips which can help you increase adsense income.

tips to increase adsense income

Before beginning this article please make sure that you follow all the Adsense Terms and stay away from black hat techniques to increase adsense income as this will only result in getting penalized by Adsense. Never click on your own ads just for increasing your revenue as it will cause your account getting banned and your earnings getting canceled. 

So coming back to topic, below are some tips which will definitely boost your adsense income. After applying the tips let the ads running for at least a week before changing. Always compare results with old data to see progress.

Tips to Increase Adsense Income

1. Experiment with Colors & Style

This is a great way to increase adsense income and take it to the next level. You should always try using different colors for Ad units and see which one works best for your site. There are 3 main ways of designing an Adsense unit and they are

  • Blending
  • Complementing
  • Contrasting

Blending: Blending is most common technique of designing Ad units and is used by almost every blogger. Blending means making the ad unit color and style same as the blog. This is done by making the unit background color similar to the blog background and using blog colors for ad unit Title, URL etc.

You can use this technique on your blog as it works good for many bloggers, For making the ads stand out, you can also change border colors and link colors of ad unit but still keeping the background color similar to blog's background.

Complementing: This is also a good way to design your Ad units. This is done by using blog colors for links but changing the background color (not similar to blog background), This technique works well for some and you should also try using it on your blog and see if it works for you or not.

Contrasting: This is done by contrasting ad units by using different colors and font style (not matching your blog). However I don't recommend using this technique because it could result in banner blindness but if you want you can try it and see if it works for you.

2. Add units Above the Fold

Adding AdSense units above the fold helps increase CTR and the Best way is to add a 336x280 ad unit just below the post title, You must have seen many blogs using this placement as it is one of the best working ad placement. Another way is by adding a 728x90 or 468x60 ad unit just next to your blog logo (in header section). You can also use 728x15 or 468x15 link units in your header section (near dropdown/page menu). 

tips to increase adsense income

Here is an Adsense Heatmap (Red means High, Orange means Medium and Yellow means low). So from the above image you can understand where to place ad units to increase adsense income.

Also See: How to Place Adsense Ads for Optimum Earnings.

3. Use Both Text and Image Ads

Many bloggers make a mistake by choosing only Image Ads, As there is a myth that Image ads pays more than text ads. This is wrong, You should always choose both Image and Text for best results.

4. Make use of High Performing Ad Units

It has been seen that wider ad units work more then taller ad units. The best performing ad unit sizes are:

  • 728x90 Leaderboard
  • 336x280 Large Rectangle
  • 300x250 Medium Rectangle
So you should make use of these Ad units and avoid using other sizes. You may also like to use a skyscraper unit but I personally think that skyscraper units are not well performing but it may prove good some.

5. Block Low paying Advertisers / Categories

tips to increase adsense income

There is a blocking feature in adsense interface which can be used to block low paying advertisers and categories. You can google for Adsense ad blacklist and block them using adsense blocking feature. You can also block competitor ads and categories not relevant to your site (For example: If you are having a tech site then jewelry / cosmetics ads does not make sense, so just block those categories) 

6. AdSense for Feeds and AdSense for Search

AdSense allows many other methods for monetizing which includes Ads in Feeds and Ads in Search Results. This can boost your income really fast as people most often use search box for navigation and if you are using Google Custom Search with Adsense then you might earn a few dollars from it.

Other thing is Adsense for feeds, If you have a good number of RSS Subscribers then you can earn a decent income by monetizing your feeds with adsense.

7. Ads After Content

As I said earlier that adding adsense unit just below the post title helps earning more revenues, same way having an ad unit at the end of your post and above comment section also helps in boosting revenue. All the visitors after reading your article will be attracted by the ads.

More AdSense Related Articles

Previously I've written a bunch of articles related to Adsense and I think you should take a look at them for more tips and tricks.

AdSense Basics
Ad Placement
AdSense Support


So if you will implement all the above given tips on your blog then you'll soon experience an increment in your adsense revenue. Try experimenting with colors and let it run for a week and see results. I hope this article was helpful, Please consider sharing it and don't forget to leave a comment below.


About Jimmie Luthra

Jimmie Luthra is a Mariner, Tech enthusiast, Blogger and Gadget reviewer. He is fond of technology and is usually found playing with some piece of tech. He is also a Guitarist, Music lover & fitness freak.
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