November 19, 2014 Yesterday in a launch event which was held in Mumbai, Micromax revealed their first Yu brand smartphone, Yureka. The Yu brand is a new series of smartphones by Micromax, based on Cyanogenmod. The phone brings fresh looks & user experience to Indian customers, the Yu brand claims that it is made for people and they get to Play God in it, Yeah! that's their new tag line, Yu Play God. The motive behind this series is that the users choose what they want & how they want, they don't have any restrictions, they can access the root files and change them the way they want and even if they mess up, they get full support from the service centers. And Yeah! this won't void warranty, let's talk about this later and see what the phone offers in terms of hardware.
Micromax Yu Yureka : Technical Specifications
Keeping in mind that the phone is priced at 9K, Yureka still attracts eyeballs with it amazing hardware & software combo. Below are some of the quick specs of the device, take a look at them.
Design & Display
The device is quite light-weight and slim, though it packs a 5.5" Inch screen, it still maintains a good grip and feels quite comfortable in hands. Currently it is only available in black color and comes with 'Moonstone' finish which is much similar to OnePlus One sandstone finish. The moonstone finish kinda gives a premium look to the otherwise inexpensive phone, thumbs up to Yu team. Coming to the display, it packs a 5.5" Inch HD IPS LCD Display with 1280x720 resolution and pixel density of ~267ppi. I know many people won't be happy with 720p display but guys c'mon it's a Rs.8,999 phone. Even though the resolution is 720p, it looks great on the 5.5" Inch display. Not to forget, the display comes with corning gorilla glass 3 protection and oleophobic coating. Yureka is a Dual-SIM phone and supports micro-SIM cards.
So you must be wondering what it packs under the hood, Well, you'll be happy to know that it packs a 64 bit Qualcomm Snapdragon 615 chipset, 1.5 GHz Octa-core processor and Adreno 405 GPU. The RAM provided is 2GB DDR3 and optimized in such a way with the 64 bit processor that it utilizes more effectively as compared to the 32 bit processors, according to the founder of Yu, Rahul Sharma. On board you get 16 GB storage which can be further expanded to 32 GB using microSD card.
So far so good? Checkout the camera specs of Yureka. On it's back, it features a 13 Megapixel camera with Sony Exmor CMOS sensor, f2.2 aperture, Autofocus, LED Flash, Face detection etc. It can record Full HD videos (1920 x 1080p) and also supports Slow motion video recording. The front camera is a 5 Megapixel shooter which can also shoot HD videos.
Yureka runs on Android 4.4.4 KitKat, topped with Cyanogenmod 11 which actually is the main reason why people are so attracted towards this device. In the Mumbai event, Abhisek from Cyanogenmod confirmed that the device will continue to receive updates for a minimum of 2 years, which really is a great thing for users. Cyanogenmod brings unlimited possibilities to your device, you can change the themes, install mods etc. you have complete freedom over your device, thanks to Cyanogen Inc.
Battery & Connectivity
Surprisingly, Yureka packs a 2500 mAh removable battery, Many of you may think that why a 5.5 Inch display phablet consists a 2500 mAh battery? Well the answer given by Rahul Sharma (founder Yu brand) said that the battery is optimized with hardware in such a way that, even though it is 2500 mAh battery, it gives 25% more power to you. According to the company, this battery gives a stand by time of 210 hours. With moderate use, it easily lasts a day and half. In terms of Connectivity, you get Bluetooth 4.0, Wi-Fi, GPS, 2G, 3G and 4G LTE support.
Price & Availability
Micromax Yu Yureka will be available for purchase starting early January 2015 via registration on Amazon. The device is priced at Rs.8,999 and the people who make purchase during first sale will get accessories worth Rs.999 free of cost.
|Rahul Sharma (Founder Yu) & Abhshek (Cyanogen Inc)|
After Sales Service
At the event in Mumbai, Rahul Sharma (Founder Yu) announced that the phone will carry 1 Year warranty which includes messing with software, Yes, if you mess up the software or even blow up the IMEI and other crucial data, you can get it fixed and it won't void warranty. Yu also introduces door-to-door pick up and drop service, this means if you are facing any issues with your device, just raise an online ticket, a representative will come at your door, pick up your device, get it fixed and then return it back. Isn't that Awesome?
Micromax Yu Yureka is definitely worth buying. Looking at its amazing looks, features, hardware, price and of course Cyanogenmod, plus the promised after sales service, this is a must buy. I can't say much about the durability or performance until I test it personally, So till then I hope this was good enough to give you an idea about the device.