How Design Boosts Your Marketing

Design is an integral part of marketing. We live in a visual world, and it is for this reason that it is important to ensure that your business brand is visible through the use of attractive design concepts and options. In this post, we'll take a look at the importance of design and ways to take advantage of this medium for maximum returns in your marketing and business as a whole.



Customers are aware of the brand design of any business, and usually react to it positively if it is impactful. Design usually fosters trust and loyalty, since they know what they are buying with acertain brand - oftentimes they relate a brand design to quality or dependability. It is for this reason that business startups should not think of design as a 'spend', but an investment. What's even more intriguing is the fact that smart and eye-catching design is effective in the long run,given the fact that all it takes is once to hit the design jackpot to enhance your marketing andsaleability to your target demographic.

It is said that people are first attracted to things using their senses. Think about it : most of the time, you'd go for a colorful product or one that has sleek, sophisticated lines (think iPad) than something that could be passed on for the next product given its drab and uninspired design. This leads to content consumption and profits in the long run, not the other way round. Good design is the cornerstone of consumption and one of those attributes that will give your product the presence in an already saturated market that offers thousands of choices.

The concept of design balance comes to mind when talking about the intricate dance between design and marketing. Most advertising and marketing agencies know this, and it stands toreason that for you to be successful in marketing you need to mirror back what the customer wants and idealizes. This creates trust and familiarity, and ultimately loyalty. You have to be able to design for your audience. For instance, if you are coming up with a new sports drink targeting teenagers, you need to do some arbitrary research and find out what makes this particular demographic tick. What kind of shows do they like? What adjectives inspire them? Once you collect this information, you can then come up with a marketing concept that incorporates the zeitgeist of your target group. Once they see that you really understand their needs, they are yours for the taking, as that trust bond is vital for sales and marketing success.

One thing that you have to pay attention to is the fact that you should not trust your gut when it comes to creating a design concept for your marketing. This is because the objectivity that will be had from working with a qualified designer will help you step out of your comfort zone and perspective so that your outlook becomes customer-oriented. The final design will need to be tested and it is this objectivity that will help with being clear about what works and what doesn't as far as the design used in marketing goes.

A recent study done by Mintel shows that 76 percent of respondents actively avoid online advertising, and also avoid television ads, using digital video recorders to do so. So, how do you ensure that your design becomes relevant and visible? Effective marketing has and always be powered by good design. Impactful delivery is possible if design is taken to the next level, while taking care not to shock clients. Simplicity in design will attract the masses to your marketing campaign. The modern consumer has a short attention span and is mostly looking for something that is easily understood and memorable. It is for this reason that marketing that is carried by an elemental design is more likely to achieve the intended impact faster than a complicated and multi-layered marketing campaign.

Developing a design brief with a qualified designer is vital in order to come up with a lasting idea that will communicate your values as a product and company. This is simply a joint agreement between a client and designer on the specifications of the design. With this in mind, the two parties can then come up with a list of words and adjectives that differentiates your brand from your competitors. This can be done as a brainstorming session in conjunction with other workers. With this list, you can come up with a punchy marketing strategy detailing the advantages of your brand over the others, while showing why it is different.

Consumers are thought to process information in advertisements and marketing campaigns in a certain order. This is particularly important information that will help you conceptualize your design. Your design should ideally follow this order:

  • Visual
  • Headline
  • Copy
  • Logo.
These four elements will work together to create a watertight marketing campaign that will achieve its intended purpose.

The marketing world is dynamic and multi-layered. Consumers these days have a wide range of options at their disposal, so it is up to you to pay close attention to your design concepts to ensure that you get and keep the attention of your intended audience.



jamie cody area 51 guest post About Guest Author
Jamie Cody is a editorial manager for centernetworks.com and often writes about technology and reviews on various services and products online such as bluehost hosting.
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About Jimmie Luthra

Jim Luthra is a Third Officer in Merchant Navy and Chief Editor of The-Area51.com, He is a Blogger, Guitarist, Painter, Book Lover, Tech Geek, Basket Ball Lover, Traveller and Fitness Freak. He loves Traveling and Adeventure Sports.
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